12 December 2023 /


“La couleur est par excellence la partie de l’art qui détient le don magique. Alors que le sujet, la forme, la ligne s’adressent d’abord à la pensée, la couleur n’a aucun sens pour l’intelligence, mais elle a tous les pouvoirs sur la sensibilité.” — Eugène Delacroix

The renowned artist Larissa Noury, Architect-colourist and Professor of Colour ITECOM Art & Design, Paris writes on 15TH INTERNATIONAL COLOR ASSOCIATION – AIC 2023 CHIANG RAI, THAILAND held at the Riverie Hotel, Chiang-Rai, Thailand during 28 November 2023 – 2 December 2023.


“Color is par excellence the part of art which holds the magical gift. While the subject, the form, the line are primarily addressed to thought, color has no meaning for intelligence, but it has all the power over sensitivity.”   — Eugène Delacroix

The Color Society of Thailand and the Organizing Committee of the International Color Association-AIC invited several color specialists from around the world to participate in the 15th AIC 2023 Congress, which was held in Chiang Rai, Thailand. Many eminent scholars from 29 countries, with 2 workshop instructors, 13 invited keynote speakers, 7 sponsors and a marvelous staff team participated.

The International Color Association is a professional society whose purpose is to encourage research in all aspects of color, the dissemination of knowledge and the results of such research and to promote internationally its application in color fields of science, art and industrial development. The AIC was founded on June 21, 1967 in Washington DC, USA during the 16th Session of the International Commission on Illumination. The following themes were covered: Color & New Technologies, Color in Art and Design, Digital Color, Color & Communication, Color & Education, Psychology of Color, etc.  Professional colorist researchers presented their works that covered different aspects of landscape issues including its perception or its artistic or architectural interpretations.


As a colorist in art, design and architecture and the author of three books on color Dr. Larissa Noury had the pleasure and honor of representing France and the French Color Center at the association’s World Congress International of Color in Chiang-Rai https://aic2023.org/.

Dr. Larissa Noury’s third book ‘SYMBOLIQUE DES COULEURS. ART, DESIGN, ARCHITECTURE’, was presented during the World Congress and found new admirers.

Renowned artist Dr. Larissa Noury’s presentation,  “The image of Paris: development of color harmony on the banks of the Seine” aroused a lot of interest and the President of the organizing committee Dr. Pichayada Katemake awarded her  a special distinction during the official opening of the Congress. Her book, the 3rd work published by “Éditions du Palais” ‘SYMBOLIQUE DES COULEURS. ART, DESIGN, ARCHITECTURE’, was also presented during the World Congress and found new admirers.

Specialists from the United States, Italy, Germany and Taiwan took keen interest in the book and shared it with their students and colleagues.

Several important presentations of renowned artists and color professionals, Piyanan Prasarnrajkit’s ‘What color is Thai?’; Petronio Bendito’s ‘Digital Color literacy, media arts and design education’; Stephen Westland’s “Colour, machine learning and creativity’; Berit Bergström’s ‘Can we change the color education to an attractive and inspiring choice of subject in design and architecture?’; Tien Rien Lee’s  ‘The Choices of Color: Exploring Color Selection from Maslow to AI’, Vien Cheung’s ‘The pink tax’ were presented and  aroused a lot of interests and emotions in the World Congress.

Congress participants were able to discover the architectural and artistic treasures of Chiang Rai, thanks to a visit organized by the congress scientific committee.

Chiang Rai is a city in northern Thailand, in the mountainous province of the same name. The city is close to the borders of Laos and Myanmar, formerly Burma and has a rich multi-ethnic culture that cannot be found elsewhere in the country. The Emerald Buddha Temple Wat Phra Kaev, ‘The Blue Temple Wat Rong Suea Ten’ and its multiple shades of sapphire (design by Kobkaew Putha), Chinese style Wat Huay Pla Kang in the mountain with a Buddha status 25 stories high. However, the most astonishing is the magnificent ensemble of surreal architecture of the White Buddhist Temple Wat Rong Khun (design by Chalermchai Kositpipat). Unlike most other temples, this one is extraordinarily white, to symbolize the purity of Buddhism. Its embroidered walls are inlaid with pieces of mirror to suggest the reflection of illumination. Some participants were also able to discover the famous Golden Triangle, passing through Burma and Laos.

During the closing ceremony, prizes for the best presentations were awarded to AIC2023 participating students and professionals. They were also honoured with the magnificent book by Jacqueline Carron “Color: Structure and Audacity”, a century-old painter and colorist, dean of the French Color Center.

International Color Association – AIC 2024 with a theme “Color design, communication and marketing” will be organized by THE ASSOCIAÇÃO PROCOR DO BRASIL at ESPM COLLEGE, SÃO PAULO, BRASIL during  17-19 September 2024.

Life Is a Journey

Always Connect With Us

Always connect with us for your queries and travel related informations which may help you to your destination.

    © 2024 Travel. All rights reserved. SWAP IT Solutions